Alpine and Obvious: A privileged alliance for a unique art-car

News / 2022, 11 April

Alpine supports art in all its guises and is demonstrating this by unveiling an highly distinctive Art-Car at the Art Paris modern and contemporary art fair: an Alpine A110S Sastruga with a design that is the direct result of artificial intelligence.

At the outset of the project, Alpine’s commitment to supporting artistic creation and exploring new territories.

The HEXIS Group, the French manufacturer of self-adhesive films since 1989, develops innovative self-adhesive films for professionals in the visual communications industry.

Having worked alongside many artists, designers and architects on high profile projects, HEXIS was the supplier of choice for the wrap of this truly unique project.

DECORATION AND ARTISTIC EXPRESSION: THE EXCELLENCE OF HEXIS MATERIALS IN THE SERVICE OF ART

This art-car boasts an artistic wrap, designed with artificial intelligence and algorithms, which have generated the layout of an imaginary track. The result is a stylised design inspired by the phenomenon of sastrugi, undulations created by the erosion of snow by the wind, which trace geometric undulations on the ground.

HEXIS x Alpine x Obvious

The expertise of HEXIS in terms of vehicle wraps allowed us to give a physical dimension to our vision for the creation of this work. They allowed us to bring to life a conceptual project around artificial intelligence, data and the alpine context, offering their expertise in terms of production. We are very happy with the result.” – Obvious Collective

The self-adhesive film chosen for this extensive project is HX190, a printable 50-micron cast PVC film with structured adhesive.

“It perfectly hugs the shape of the Alpine A110S’s bodywork, which is full of curves, making the wrap complex. We therefore needed an ultra-conformable product that could adapt to the slightest deformation to be able to carry out this goldsmith’s work. Combined with the PC190 laminate, the result is spectacular”, explains Félix TERRYN, a mediapplicator in the HEXIS HEX’PERT network who produced this wrap.

The A110 S Sastruga will be on display until 10 April 2022 at the temporary Grand Palais on the Champ de Mars, as part of the Art Paris modern and contemporary art fair.

Press contact: camille.mosler@hexisgroup.com

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