{"id":38013,"date":"2022-04-08T15:22:02","date_gmt":"2022-04-08T15:22:02","guid":{"rendered":"https:\/\/www.hexis-graphics.com\/?p=38013"},"modified":"2024-08-08T09:29:09","modified_gmt":"2024-08-08T09:29:09","slug":"alpine-et-obvious-une-collaboration-de-choix-pour-une-art-car-unique","status":"publish","type":"post","link":"https:\/\/www.hexis-graphics.com\/fr\/actualites\/alpine-et-obvious-une-collaboration-de-choix-pour-une-art-car-unique\/","title":{"rendered":"Alpine et Obvious : Une collaboration de choix pour une art-car unique"},"content":{"rendered":"<p>Alpine soutient l\u2019art sous toutes ses formes et le d\u00e9montre en d\u00e9voilant, dans le cadre de la foire d\u2019art moderne et contemporain Art Paris, une Art-Car hors du commun avec Obvious : une Alpine A110S Sastruga dont le design est tout droit sorti de l\u2019intelligence artificielle.<\/p>\n<p>A la gen\u00e8se du projet, l\u2019engagement d\u2019Alpine de soutenir la cr\u00e9ation artistique et d\u2019explorer de nouveaux territoires.<\/p>\n<p>Le Groupe <a href=\"https:\/\/www.hexis-graphics.com\/fr\/\" target=\"_blank\" rel=\"noopener\">HEXIS<\/a>, fabricant fran\u00e7ais de films adh\u00e9sifs depuis 1989, d\u00e9veloppe de fa\u00e7on innovante des films adh\u00e9sifs destin\u00e9s aux professionnels de la communication visuelle.<\/p>\n<p>Ayant collabor\u00e9 aux c\u00f4t\u00e9s de nombreux artistes, designers et architectes pour des projets d\u2019envergure, HEXIS a \u00e9t\u00e9 le fournisseur de choix pour r\u00e9aliser le covering de ce projet unique en son genre.<\/p>\n<h3><strong>D\u00c9CORATION ET EXPRESSION ARTISTIQUE\u00a0: L\u2019EXCELLENCE DE LA MATI\u00c8RE HEXIS AU SERVICE DE L\u2019ART<\/strong><\/h3>\n<p>Cette art-car est dot\u00e9e d\u2019<strong>un covering artistique<\/strong>, con\u00e7u avec une intelligence artificielle et des algorithmes, qui ont g\u00e9n\u00e9r\u00e9 le trac\u00e9 d\u2019un circuit imaginaire. Le r\u00e9sultat est une stylisation inspir\u00e9e du ph\u00e9nom\u00e8ne des\u00a0<em>sastrugi<\/em>, des ondulations cr\u00e9\u00e9es par l\u2019\u00e9rosion de la neige sous l\u2019effet du vent, qui trace au sol des\u00a0ondulations g\u00e9om\u00e9triques.<\/p>\n<style type=\"text\/css\">.imageframe-1 img{border:0px solid #f6f6f6;}<\/style><span style class=\"fusion-imageframe imageframe imageframe-none imageframe-1\"><img fetchpriority=\"high\" decoding=\"async\" class=\"img-responsive aligncenter\" src=\"https:\/\/www.hexis-graphics.com\/hexisgraphics\/2022\/04\/4.jpg\" alt=\"HEXIS x Alpine x Obvious\" width=\"491\" height=\"327\" \/><\/span>\n<p>\u00ab\u00a0<em>Gr\u00e2ce \u00e0 l&rsquo;expertise d&rsquo;HEXIS en termes de covering, nous avons pu donner une dimension physique \u00e0 notre vision pour la cr\u00e9ation de cette \u0153uvre. Ils nous ont permis de donner vie \u00e0 un projet conceptuel autour de l&rsquo;intelligence artificielle, des donn\u00e9es et de l&rsquo;univers alpin, en offrant leur expertise en termes de production. Nous sommes tr\u00e8s satisfaits du r\u00e9sultat.<\/em>\u00a0\u00bb \u2013 <strong>Collectif Obvious<\/strong><\/p>\n<p>Le film adh\u00e9sif retenu pour ce projet d\u2019envergure entre Alpine et le Collectif Obvious est le <strong>HX190<\/strong>, un film PVC coul\u00e9 imprimable, 50 microns avec adh\u00e9sif structur\u00e9.<\/p>\n<p>\u00ab\u00a0Il \u00e9pouse parfaitement les formes de la carrosserie de l\u2019Alpine A110S, pleine de courbes, ce qui rend le covering complexe. Il fallait donc un produit ultra conformable qui s\u2019adapte\u00a0aux moindres d\u00e9formations pour pouvoir r\u00e9aliser ce travail d\u2019orf\u00e8vre. Combin\u00e9 \u00e0 la lamination PC190, le rendu offre une esth\u00e9tique spectaculaire\u00a0! \u00bb, pr\u00e9cise <strong>F\u00e9lix TERRYN<\/strong>, m\u00e9diapplicateur du r\u00e9seau HEX\u2019PERT HEXIS qui a r\u00e9alis\u00e9 cet habillage.<\/p>\n<p>L\u2019A110 S Sastruga sera expos\u00e9e jusqu\u2019au 10 avril 2022 au Grand Palais \u00e9ph\u00e9m\u00e8re sur le Champ de Mars, dans le cadre de la foire d\u2019art moderne et contemporain Art Paris.<\/p>\n<p><strong>Contact presse : <\/strong>camille.mosler@hexisgroup.com<\/p>\n<div class=\"bg-red button-background-mini margintop5\"><a class=\"\" href=\"https:\/\/www.hexis-graphics.com\/hexisgraphics\/2022\/04\/CP-HEXIS-ALPINE-OBVIOUS_V2.pdf\" target=\"_blank\" rel=\"noopener\"> <i class=\"icon-hexis hexis icon-pdf white\"><\/i> COMMUNIQU\u00c9 DE PRESSE OFFICIEL<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alpine soutient l\u2019art sous toutes ses formes et le d\u00e9montre en d\u00e9voilant, dans le cadre de la foire d\u2019art moderne et contemporain Art Paris, une Art-Car hors du commun avec Obvious : une Alpine A110S Sastruga dont le design est tout droit sorti de l\u2019intelligence artificielle. A la gen\u00e8se du projet, l\u2019engagement d\u2019Alpine de soutenir [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":38042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-38013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alpine et Obvious : Une collaboration de choix pour une art-car unique -<\/title>\n<meta name=\"description\" content=\"Alpine soutient l\u2019art sous toutes ses formes et le d\u00e9montre en d\u00e9voilant une Art-Car hors du commun avec le Collectif Obvious : L\u2019A110 S Sastruga.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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